Fragrance Innovation, Creation & Trends
Creating Iconic Fragrances
I have always partnered to drive holistic designs into brands. The fragrance tells a story and needs to fit with the consumer expectation for the journey of a product. The fragrance has a functional job, an emotional job and a social job. I always look closely at what is going on in the world to decide what is going to be important for the next big fragrance creations. It’s about where the world will be, not where it is. This is how you create iconic fragrances—they must be in tune with the pulse of the consumer.
Tell Your Story Through Perfumery
I believe the essence of creating a great fragrance is having a vision and a goal to do something more powerful than just make a "smell." Perfumery is about evoking a memory and bringing an emotion. It is about making people’s lives better each day through scent experiences with signature to entice, and power and depth to perform and last. Let me help you tell your story through the art and science of perfumery to bring joy into this world.
“Dubois has created many of the bathroom-shelf scents that soften your limbs, freshen your pits, and turn your shower into a heavenly smelling escape, like the fragrances she formulated for the Herbal Essences shampoos and conditioners of the ’90s and early aughts!”
—Erica Smith, The Cut
“Dubois is among the top handful of only a few hundred master perfumers in the world. She graduated from the prestigious Roure Perfume School in Grasse, France, and has more than a hundred fragrances in the marketplace.”
—Gillette